Everybody has there own way of SEO. Some believe it's through content which is about 25% of the entire pie but still very important (Things may go back to content. Some believe it is through link juicing which is another 25% (relevancy has always been the key). The single most over looked is the authoritative through keywords, which is the rest of the 50%. More people need to learn how to get other people to create a natural buzz over your site. Thats what the algorithms are ranking for. The biggest problem with all of these good techniques is, most websites do not convert Traffic. This gives a lot of SEO technicians problems, we get blamed that their websites not making the income they should. Any good SEO firm will not guarantee sales period! we only produce traffic (and it should be high quality traffic) to a website. That's it! The website has to convert the traffic into sales.. 

I will be attending. However, I don't have any questions because this is what I do. I'm not here to step on a colleagues toes, I'm here to help them. More people collaborating and not one-upping, makes everything good for all.