"Online Marketing" discussion topics

6 reasons why manufacturers should advertise online

Tue, 14 May 2013 12:43:21 -0400

Are you a SEMA-member manufacturer and looking for efficient ways to market your products? The newest article on our website covers 6 reasons why a manufacturer should be advertising online on Google or Bing. You probably already know that today more than 4 out of 5 automotive consumers turn to search engines first when deciding what to buy for their vehicles. Online advertising is a great way to reach these consumers directly. The reasons we cover in the article in detail are: 1). How to take control of your brand message; 2). how to take control of your product category online; 3). How to make online advertising cost-effective; 4). How to create demand for new products quickly especially if you're exhibiting at the 2013 SEMA Show; 5). Measuring results; and 6). Using your own product data to create your online advertising for efficiency. Read this article here and post any questions or comments you may have. Hopefully you'll find the information useful. Regards,Jon HedgesHedgesCompany.com(234) 380-1650Google+

Last Post: Jon Hedges 1 month ago
0 replies

What you should know about Google's Quality Score

Thu, 02 May 2013 23:13:08 -0400

SEMA members, in an effort to demystify Google AdWords we posted a blog explaining what determines Google's Quality Score. If you're advertising online, you may already be aware of Google's QS, but you may not know how it affects your bidding or how to improve it so we thought this would be helpful. When you have a high quality score you pay less for clicks, stretching your AdWords budget and improving your ROI. For more, check out our latest blog What You Should Know About Google's Quality Score (or, How to Save 50% on AdWords). We included a few real-world examples of how to think about improving your QS.I hope some of you find this information helpful in marketing your business online. If you have any questions feel free to give us a call! Regards,Jon HedgesHedgesCompany.com(234) 380-1650Google+

Last Post: Jon Hedges 1 month ago
0 replies

Where the heck do your online customers come from?

Fri, 26 Apr 2013 16:18:21 -0400

Improve search engine optimization (SEO) and paid search results by understanding how specialty parts and accessory buyers originally find your site, and how they return to buy products. Your customers come to your site from many marketing channels including social media, email, paid search ads, organic results and referral traffic. Customers can also come directly to your site. Understanding these paths will help you do a better job managing your online marketing and it's important to see how all of these channels are interconnected. To learn more read our latest HedgesCompany.com blog here on Auto Parts Customer Behavior in Google Analytics (or, Where the Heck Do My Customers Come From??). We explain how these marketing channels act as an "assist interaction" channel or as a "last interaction" channel to influence making a purchase. Regards,Jon HedgesHedgesCompany.comGoogle+

Last Post: Jon Hedges 1 month ago
0 replies

Does a regular blog matter?

Mon, 14 Jan 2013 10:31:49 -0500

Found this on a group over on LinkedIn. It's a great story illustrating why a regular blog post is a good idea. Do you have a blog? How often do you post? What other ways do you interact with customers & clients? http://tresnicmedia.com/50-posts-in-25-days-project-week-five-results/?goback=.gmp_62352.gde_62352_member_199379269

Last Post: Rustin Hawver 2 months ago
3 replies

Insider Tips for Your Next Digital PR Campaign

Thu, 13 Dec 2012 16:40:06 -0500

Another good article on some tips for your next digital PR campaign. Does the responsibilty for social media fall under Public Relations for your company? http://www.sema.org/sema-enews/2012/50/insider-tips-for-your-next-digital-pr-campaign&utm_source=mysema&utm_medium=post&utm_content=onlinemarketing&utm_campaign=article

Last Post: Alan Dicker 6 months ago
0 replies